From January to May of 2018, a group of 4 students and I spent our entire semester developing this extensive analysis for the brand SoundCloud within our consumer behavior marketing class. We conducted quantitative market research using Qualtrics analytic software and facilitated in-depth interviews and focus groups. This project was dedicated to identifying and analyzing consumer insights to ultimately develop creative and strategic recommendations for SoundCloud. 

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By clicking the logo below, you will be directed to a new window where our project can be displayed.