From September 2018 to December 2018, I worked as a full-service agency to create a complete integrated marketing communication plan with 4 other students for our Promotional Strategy marketing course. The purpose of this course and project was to encourage us to understand, apply, analyze, evaluate and create. This course was probably my favorite marketing class I have ever taken at PC. It challenged me in new ways, allowed me to dip my toes in so many different areas of marketing and the final product was so rewarding.

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We called ourselves The Umbrella Group —and were hired by the Barnard Community Trust to promote the Barnard General Store, a real establishment located in Barnard, Vermont. 

 

I had the amazing opportunity to design a majority of the visual exhibits for the project which are featured below. These projects ranged from a redesigned logo, updated brand page, new webpage, digital advertisements, etc.

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Please feel free to click on both links below to view my project in its entirety. 

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We supplied the following creative services: Advertising, Branding, Public Relations, Direct Marketing, Sales Promotion, and Digital Media

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